TRANSCRIPT
The Sweet Spot | Finding Harmony Between Paid Reach and Personal Touch
Warm up with your network, then amplify it with ads.
You know, use ads to reach new audiences, then nurture them afterwards like a warm network.
It can work so beautiful to get beautifully together, like organic content builds authority, while ads bring visibility.
We are moms, we are bosses, and we're living abroad.
And in this brand new season of this exciting podcast, we are boosting the woman-to-woman connection through deep, intimate conversations to pause, reflect, and go beyond the skiing deep.
And we are here to celebrate your unique journey.
No matter how old your business or your babies or where you are in the world, you are not alone.
It's time to go deeper, understand better, and lean into more harmony and fun along the way.
We are Desiree and Iva and this is Mom Bosses Abroad.
Hi, and welcome to a new episode of the Mom Bosses Abroad podcast.
I'm Iva Perez, and today I'm here with Desiree Gonzalez, my co-host, in another intimate conversation.
Because as we have shared previously, this leveraged business model that we are delving into, has many pathways.
It can be done in so many ways.
And one of those fork in the road type of situations that we have encountered is the whole, like should I be running ads, or should I focus on my personal network?
Which one is better?
Which one should I do?
And it's a really good question.
So that's why we're here today, because we are ready to unpack this.
So welcome Des.
Hi, Iva.
I love these episodes.
I'm so happy we're doing this.
But it's just you and me really like discussing something that is just so relevant, something that's genuinely come up within our leads.
And our conversations when we discuss with people, well, what is the best route to do this?
How do we talk to others?
What pathway should we take?
So I'm really, really, really excited to dive a little bit, I think firstly, into the like leveraging into the existing network.
Because that already can go a little bit both ways.
People have two opinions about it.
There's one set that says, that's amazing.
I have an amazing network.
That is so good.
I can already top of my head think of 10 people I can immediately talk to today because they're so aligned with this.
This would so fit into what they're doing.
And this is amazing.
And I love to network.
I love to spark conversations.
This is fantastic.
I love this business.
And that I get to do that.
Then you have that other side of the people, right?
Who say, I don't want to go to my people.
Like, I don't want to be salesy.
I don't want them to think I'm selling them something.
And besides, I can't really think of anyone that this would be suitable for.
And I don't like they have this immediate block.
Like, I don't really want to touch my existing network, right?
So what do you think, Iva?
What do you think are the pros and cons of like tapping into that network?
Into tapping specifically into your network?
Well, I would take it a step back before even going into, this is what you should pursue or not.
Because I also feel that there's a foundation basis that is really important to have in this conversation.
Because even before you decide, well, do I tap into my network or do I really go for the ad strategy?
At the end of it, what is your visibility strategy rooted in?
Like I would start off with that.
You know, is it your visibility strategy being rooted in the fear of being seen?
Is it rooted in clarity on who you want to reach?
So, you know, sometimes it could be that you feel that reaching out for your network is the straightforward way because it's also a little bit safe for you.
Like, what about if you're hiding behind your network?
Because you're like, well, these people already know and trust me, and I don't have to go into unchartered territory to have someone else reject me or approve of me in that type of way, but these people already are my tribe, so I can just readily access them.
Or there's people that have fear of reaching their network because as you just mentioned, right?
They don't want to come out across pushy or spamming their friends, right?
And they just want to be able to do this in a space that doesn't trigger them as much.
So I would start out first of all with that.
Like, are you having any fears around visibility at all?
Whether that's with your close ones or with strangers.
And, you know, clearing up on those fears.
Because then once that's all done and dusted, you can really say, OK, if I feel that I have a network that is going to be very receptive and they're already in that same train of thought, they're already into wellness, they want to build wealth, like I can see a little bit that we are having the same conversations and we're going into the same direction, then maybe the network path is going to be the low-hanging fruit rather than dealing with pixels and made a language and or marketing slang, right?
That it's like very foreign to a lot of us when we're starting.
Yeah.
Yeah, that is such a good point.
Like really, you're always so good at taking that step back, like, wait a second, OK, let's go back and have a look at, you know, what is it actually?
And that is so good.
And that is something the space has really like taught us in a well as well to really, first and foremost, it starts with yourself, you know, how comfortable are you in your own right to communicate it, any which way that feels good for you, but you've also got to feel right about that.
So that's an excellent approach, and something we do for sure need to get really secure on.
So yeah, definitely one of the pros is that with your existing network, should you choose that path, you already have that trust fully built in with your people, with your tribe, because we, and we've done this many times before, we buy from the people we know.
We like to do that because they know us, we trust them, we take advice from them.
It's like I so resonate in a line with your guys' family, so I'm going to listen to you when I'm asking for travel advice, but I'm not going to go to some other person that I'm like, okay, I don't really gel with the way they do things.
Obviously, I also wouldn't go to them to ask them for advice or recommendations or something.
So that really always depends.
And I guess another good pro of like that existing network is there's no real upfront costs as well.
You can just, like you said, it's readily available and you have the opportunity as well that you can leverage on the whole referral and word of mouth again, because it's based on your trust and your skills and the, what is it?
The love, the trust, like, and what is it called again?
No, like, no, like, oh my gosh, yes.
No, like and trust factor, right?
And that alone, these referrals, right?
It can lead to exponential growth because I know for yourself, Iva, that is exactly how you operate your practice, right?
You've got such a powerful approach to referrals and word of mouth, to which it can become so powerful.
And yeah, it also can seem for some people more personal, less salesy, really just recommending someone something, sharing a lifestyle, sharing the business opportunity.
So I guess those are a lot of the pros for it.
What do you think can be some of the cons?
Well, in a way, you're going to need to hit a ceiling, right?
There's only so many people that you can talk to in a day or in a week, right?
Or a ceiling within your network, right?
There's only so many people that you can reach out until you have to go back to the same people over and over again, which is a bit like, okay, I run out of people.
So you can feel a lot of limiting in that sense, right?
Yeah.
It can also take a bit longer to gain traction because you're not doing volume.
You're doing possibly one-on-one interactions, one-on-one conversations.
So it's a little bit of a longer path.
And therefore, those conversations might also take longer to nurture because, again, we don't adhere.
And this is something that is so important to highlight, is that when you learn from someone, the best practices of any skill set or any business path, you are going to learn the way that that person that is giving you the feedback, the advice, the knowledge has done it.
So in this business, at least in our community, we don't ascribe to being pushy, to being sales lead, to feel eeky, to do the intimidation type of tactics.
Like we don't ascribe to that.
This is just real conversations with real people and us coming from a place of we want to share our values, things that align with our values, in the hopes that it also helps you and your family along the way.
That's where we come from.
So this type of conversations take longer because it's not like, okay, let's go for coffee.
Buy from me.
Yeah, exactly.
Right?
Even if you're not the person.
Why not?
But you're wrong and you have to do it this way because this is the way I'm doing it.
So we don't follow that pathway at all.
We don't.
We are so allergic to it.
And therefore, those conversations are more casual because it's almost like dropping a new recipe that you tried at home and you want to share, or a restaurant that you went to and you just want to rave about it or the experience.
It comes in a very organic way.
And another con is which I think it's the biggest one would be if this friend network or family network for whatever reason says no to this invitation, are you ready to handle that and not allow the relationship to go sour or to be impacted negatively because of it?
So, you have to have a very good solid base, emotionally and mentally, to deal with a container type of situation, where you say the no is possibly to this opportunity right now, but it's not a no aim at me or our relationship or the trust that you have in me or how much you have me in high esteem, right?
So, it can get very muddled within us.
And so, it's very important to make sure that we are able to deal and handle, and I use air quotes, that rejection of sorts when having those conversations.
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I love how you described that.
That is absolutely true and very relevant for a lot of people, I think.
And yeah, with the conversations of people, with people that you know, it's definitely, I mean, we've all been there, we're like, oh, my God, it would be so much easier to have this conversation with someone we don't know, because we can immediately talk differently to them, right?
Still on a personal note, yet also differently, but because there's so much emotions attached because they're friends or their family, you also tread so differently, which is also why I love the fact that we have these systems in place, where we have the team to support us in the back, or we will always, always bring in a third person to actually talk about and bring the person pretty much through the sale, because especially if it is someone that you know, it's very difficult for a friend to close the sale for a friend because of that said, you know, issues.
And that's why I think it's extremely powerful.
We have that when someone can go in, they're not emotionally attached and they can be like, right, this and this and this.
And then especially when it comes to the finances, for example, and the investment, people open up to that person that they don't know differently than they would to you as the friend.
And that's why I love that we have that in place.
So yes, exactly.
So if we are leveraging our existing network, it's also really important to lead with so much value and education and just that sincerity.
And I mean, if you are that person, that will come absolutely natural for you, right?
Your belief in the product, your belief in the business model, like it'll come so naturally because all you're doing is sharing it and you're throwing in beautiful education and value.
So it doesn't feel salesy.
You're literally giving someone an opportunity.
So that's also beautiful.
And then it's also really good to show up consistently on what you're saying in your channels and whether you're sending emails to your community or to your tribe, if you're on social media, of whatever your way is of communicating so that people know and they can build that trust with you in those modalities of communication.
And that's really, really important because we always say, what you put out there, let's take Instagram, for example.
It can be like a resume of you, a resume of what you're doing.
How are you modeling your life?
You're selling or blessing people with health products, but are you living a healthy lifestyle?
How are you living?
You're telling people you're living a freedom lifestyle, but are you hustling each and every day and frustrated at the end and don't get enough sleep and always on the go?
Then you don't really have that.
And so what are you sharing with people?
Or is it really reflective of, you know, slow mornings, playing with the kids, no pressure, you know, all of that?
Like, what are you really embodying?
And I think that's always really, really important to keep in mind.
Yeah.
Yeah, absolutely.
I agree with the fact that you're going to be sharing anyhow.
You're going to be sharing on different levels and making sure that it's consistent with what really is your truth.
And people resonate to authenticity.
We have spoken about this in previous episodes, and it's one of the most powerful frequencies out there, is to say what you mean and mean what you say.
And people can perceive it.
They can, you know, sometimes you meet someone, and they might say a lot of the right things, but something feels off, and it's a little bit of that, where a part is not necessarily in line with the rest.
And we can pick up on it.
We all can.
Maybe we cannot put our finger on that, but there's something.
There's something that feels it, I don't know, it just, it doesn't, right?
So being able to step into a space where you say, well, whether I'm talking to someone over matcha or posting about something that happened in my day, is everything in sync, so to speak?
Is everything just really in harmony with what it is?
Exactly, exactly.
And a lot of people then also complain, oh, but I don't have any followers.
I don't have so many people.
Yeah, but the numbers are so skewed in that online space.
It's like if you only have, let's say 300 followers and you think that's not enough, now close your eyes and imagine standing in a room with 300 people in front of you and you're sharing something.
That's a lot of people.
That's a lot.
So don't discount that.
You know, if people, they're like, oh, I only got like 10 likes on my post.
It's like, but if 10 people came up to you that day and complimented you on something, how would that feel to you?
That's awesome.
Take that, you know?
And it's all about like also in this, especially in this space, it's not about volume.
It's not.
It's about the quality of the people you speak to.
It's the quality of your conversations and the way you're able to show up and nurture them.
That's the magic.
And it's not about if you can reach 10,000 people.
You don't want that.
You don't want 10,000 people coming at you.
You know?
That's not what we're here for.
So yeah.
Yes.
I love how you use that example because it's true.
Sometimes we see numbers, but this is a people's business.
It's about touching lives.
It's about really creating connections.
And we cannot massify that.
And it has become just a numbers type of thing because of all the conversations that we are exposed to and people throwing numbers, right?
Especially with the big celebrities or influencers that have, I don't know, 10 million followers or whatever the number.
And so the 300 or 500 would seem very small, but it's not about, as you say, it's a vanity metric and we have to be very careful about what are we actually measuring.
Absolutely.
Yes.
So I lately have a lot of conversations as well with really that type of argument.
Like, I don't have enough people, and I've kind of tried to talk to a few people, and I don't think I have the right network for this, and I don't think the people that I'm surrounding myself would be interested.
Hence, I will not be successful in this business, or I don't think I should do it because I just don't have the right people.
And that is where the beauty comes in, that we don't only have to exist on our network, because we actually have the beautiful possibility to also run ads to grow our business.
And I think that is a space that a lot of us are exploring and thriving in at the moment, because whilst some of us may also love the whole networking and the organic pace of things, it is always exciting and also really healthy to get new people into your space.
So whether you're doing that with going to new events or new networking, it's kind of the same thing.
You're going into new groups so you can meet new people or signing up to a networking event to meet new people.
Well, if you're running an ad, that's also your opportunity to go and find new people that you can talk to.
And you're attracting exactly those people then that resonate with what you're saying, with how you're living, maybe the desire something that you have and that they want to achieve, hence they follow you.
So I think of running ads for those people that have that argument, like, oh, I don't have enough people in my space.
It's a beautiful way to gain these new people and potential business partners for your business as well.
And also, the way that marketing and advertising has evolved in the last decades, it's testament to the fact that you have the ability to really go after the people that are going to be receptive and open to what you have to offer.
In the past, you wouldn't know half of that investment where it would come back as a return because it was so massive, right?
It used to be only like TV or radio back in the olden days, and you didn't know who really was watching or who was reaching.
But now you can make it so targeted.
Now you can say, I just want to reach for people that are in this location, or that have this type of interest, or that are in this stage of life.
I want to talk to parents or I just want to talk to women.
And so that ability hedges the possible fear or idea that now it's all this trolls and online bullying and people are going to leave nasty comments or someone's going to say something mean.
But not if you are really being intentional in saying, well, this is who I want to show what I'm putting out there.
Either my experience, a story, or however you want to really wrap up that ad, so to speak, so that it really gets to be watched and seen by people that are going to resonate or at the very least are going to like what they see.
Exactly, exactly.
And it's also especially good for people that have the, I don't have time attitude in this, you know, like, I mean, first of all, again, it's a mindset thing.
We always have time for the things that matter to us most.
So if this is something that is a priority for you to create legacy wealth or to share, you know, health and improve someone's journey, you will find the time for that.
However, if people really do believe that, oh, I really don't have time to work on this, well, then that's also a perfect solution because it is something that you invest.
Again, we're coming to this leveraged, you know, leveraged part of the strategy or the income is that you do something once or you figure it out, you know, and then you can run that again and again and again.
You invest some money, you have that running in your background while you're off like still in your job or working, being 100% present for your family, but still the ability to really grow a business through ads, right?
And then a lot of people, I mean, it works like a charm because it really takes away a lot of that work that you have to otherwise do organically.
And then you become to the next thing where people are a bit like, yeah, but I don't want to invest money.
Well, first of all, you need to invest money to make money.
But then also, what you're getting back from ads, I mean, just a conversion of one blessing, one person to join you is already coming back a hundredfold to what you're investing.
Well, depending on what you're investing, but it's coming back so abundantly already from just one person.
So if your ad just reaches one person, and then we also have that whole power of one thing, what if it reaches that one person that makes the difference, that will become your strongest builder?
Or even just that one person anyways, who just buys a beautiful product, a machine off of you.
That already brings in everything plus more.
Yeah, yeah, absolutely.
And let's remember the context of this conversation.
We are not, I don't feel that the purpose today is to say, oh, this is better than this, or you should do this and not that.
But ultimately, putting it into context, when you are building a business, the only way it's a business and not a hobby is if you actually have clients or customers.
So marketing is a big pillar in that, that investment of saying, I have to put a message out so that people know that the store is open or that I'm open for business or that they can associate this with me.
And it's not only because we are in this space that we are saying, this makes sense, but anyone, whether you're starting off a little bakery in the neighborhood, people need to know about you.
People need to know that you have a bakery.
The message needs to be far reaching, not only on that street where you're on, but you want everyone to be able to be aware that you are operating, that there's value that you're creating for others.
And so this is a great way to scale.
This is a great way to go into the next level of saying, I'm ready to really take this to a place where I feel like it's almost like working while I sleep, because that is the whole idea, is that we put systems in place so that they work while we sleep, right?
And that is the great value that AdSpring, if you're targeting the other side of the world, where people are awake when you're asleep, then this is the beauty of it.
You don't have to stay up to talk to them.
Yes.
We're living abroad.
We are moving every couple of years.
Our tribe is not based in one specific place.
They're literally all over the world.
And that's what makes it sometimes a little bit difficult to also target a certain place.
And that's why it's so beautiful that we now have the power of the internet, the power of ads, the power of just being able to also communicate just wherever and whenever we want.
But I'm really literally sometimes excited to wake up in the morning because we have such an international business and network.
It's like, so what happened?
Like I open up my phone, it could be like full of these messages from the other side of the world, you know, who were awake while I was sleeping and you don't know what happens.
And that's how we generate beautiful impact and income while we sleep.
So exactly.
So, so true.
And you know, there's also a bit of possible drawbacks that someone might find with advertising, the fact that you do have to have a budget, but it doesn't have to be exorbitant amounts, you know, this is not you placing an ad in the Super Bowl for 30 seconds and paying, you know, $20 million for it.
This is like you can start with $5 a day, right?
Like you can say, oh, I want to just do it for a week.
I just want to do it for, you know, however amount of time you feel comfortable with.
This is all made custom to your possibility, to your context, to your experience.
You don't have to start big with the money.
You can start small.
And we know that it can also be very overwhelming if you're not familiar with the terminology or the platforms.
And there's this idea of like, well, I really don't like having to pay to play.
And that I would say is a little bit more of an assessment of where you are.
If you are feeling already resistance to it, then maybe that's not the way to go in that moment.
Because I do feel that whoever is already in a place where they say, I'm ready to take this to the next level, then that is going to fall by the wayside.
Because we all have to, to some degree, pay to play to have access to someone else's audience.
And that is just what it is, unless you have your own audience.
But that's a whole other conversation of, okay, build your own mailing list, right?
Then you can do whatever you want there.
But this is about ads themselves.
And so, there's so many courses, trainings, there's so much material that our community already has in place.
Precisely help with this, with the feeling of, I don't know where to even begin.
Like, explain it to me as if I'm two years old, meaning turn on the computer, now click on here or there, right?
And so, we, you don't have to get this knowledge by way of a dropper from you Googling and looking and putting and piecing together what you think you heard and someone said, but there's already a lot of experts that are sharing this valuable knowledge in real time with our community that you can access.
So that is also something that, yeah, it can feel overwhelming, but you can also have the way to overwrite that.
And another thing with ads is that, yes, it's true.
Going up to strangers in a certain way and saying bye from me or like me or let's do business together, requires a bit of time as well, because these are what is known as cold audiences.
So you have to be able to build trust little by little, but that goes hand in hand with what you said, Des, earlier on, which is, well, you're already having an online presence anyway, right?
You're already sharing from an organic place.
So you want to keep feeding that, so that when people land on your space, they can see what you're up to, and then they get to know, like, and trust you.
Faster as well, because they're able to go through and what are you all about and actually learn about you quite fast if you show up authentically and consistently.
That's true.
I think one thing that you're right with the cold audiences really don't take a longer time to warm up.
But another, like, I think, argument that I hear often is, yeah, I don't really want to do ads because I want to attract the right people, the right people who are me, the ones I choose and I handpick.
Yeah, but you can still do that.
You just have to see what type of ad are you putting out.
Again, does it show you, you know, authentically, does it attract?
Are you speaking to exactly the person you want to attract to your business?
Then that's still like it should not be a fear factor because you even you're running an ad, even you're running it to someone cold in quotation marks, but you're still talking, you're still finding your person.
And doesn't every friendship and relationship start with being a cold lead, you know, like a cold audience in a way?
I mean, Iva, when you and I met, you know, we were put together by your dear husband.
And so we were like very cold to each other.
I mean, we didn't know each other.
So we got on the phone and that immediately turned very warm, very fast, right?
But that's the thing.
It's all every relationship starts from somewhere.
But if you are on the same wavelength, you attract the right people through the content you put out, and it doesn't say that that person is not going to be your person.
Like Iva, she's like my person now.
And so I think we're a good example for that, Iva, you and me.
Absolutely, absolutely.
I mean, it's all a progression.
It's never going to be zero to a hundred.
Because first of all, our nervous system cannot handle it.
And second of all, that's usually not how real connections are made.
They do take a bit of this getting to know you process.
And sometimes it's an automatic instant like chemistry.
Sometimes it takes a little bit longer.
But there's no one size fits all approach either to this.
Correct.
So the best approach is really like, do both.
Do both.
Do what feels really, really good for you.
And often it is a combination of both.
Warm up with your network.
Then amplify it with ads.
Use ads to reach new audiences, then nurture them afterwards like a warm network.
It can work so beautiful to get beautifully together, like organic content builds authority, while ads bring visibility.
So yeah, I think follow what you feel is absolutely feels good for you.
It also may depend on the season of life that you're in, or even the cycle that you're in, right?
It's all up to each individual person on how they decide to run their business.
Yeah, it's your own unique journey.
It's a matter of understanding that there are so many roads that lead to Rome, and that is why we started this episode today with that idea, is that the beauty of this business model is that you can do it in so many ways because there are likewise so many different people in the world where they have different experiences, personalities, circumstances, and so forth.
And so the fact that you can meet so many successful people along the way, but the way that they got to that success was just different.
And some pathways you will resonate more with, and others will seem a little bit like, wow, that was wild and crazy.
But someone else will resonate with that because they are in similar circumstances.
So at the end of the day, there is, this is like a spectrum.
It's a continuum.
You can start off from any point and really be able to put together the pieces that work for you to move forward.
Like you don't have to have a certain set of immovable conditions that whether you have them or not, then that's a make or break type of situation.
And this is the equation today.
It's to say, where are you right now?
What is it that you feel feels more aligned, less stressful for you at the moment?
And that also changes along the way.
And when it comes to the mindset behind it, right?
Why am I more drawn to this rather than to that one?
Is it, is there a fear?
Is there like already a bad experience that happened from before?
And you're bringing this into the present, into a whole new space altogether.
But ultimately, selling, because this is all to be able to share the message.
This is all about allowing more people to benefit from something so beautiful that we have to offer.
So what is the ultimate cost of not, as you said, of not letting that one person who would really, really benefit from reading your posts, listening to your live, or even coming across your ad, knowing that it can change their life for every beautiful.
And that is the ultimate goal of this.
It's about creating connection with others and bringing a message of wellness and wealth along the way.
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Hey, Mama! 🌟 If you’ve been looking for a way to make an impact in health, create long-term wealth for your family, and design a freedom lifestyle—while being part of an amazing, supportive community—then listen up!
We’ve found a business model that’s not just about making money, but about doing soulful work that’s truly aligned with who you are. No more burnout, no more trading time for money—just a powerful, proven way to create real change for yourself and others.
If this speaks to you, head over to mombossesabroad.com and watch a quick 30-minute video that could completely shift your perspective on what’s possible for your future.
Because, Mama, you deserve freedom, abundance, and purpose—let’s create it together!
https://www.mombossesabroad.com
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